December 8, 2020 Alicia Williams always had an eye for good branding. She says it's a blessing and a burden because she can’t look at anything without diving deeper into why a company utilized specific colors, wording or imagery on their social channels. Alicia Williams took this passion, interest, skillset, etc. and started Aliste Marketing in 2008, during our last recession, with the goal to help others articulate their stories in a more compelling way.

With more than a decade of experience and an array of stories, Alicia shares why ping pong culture costs more than it’s worth, how contractors are more efficient, and how even workforces that were remote prior to COVID still face huge challenges from the pandemic.

Guest Unsponsor: Bites of Boston. Grant’s Unsponsor: Cadence.