Katie Webb had been working for a year on Aila, her pre-workout supplement for women, before deciding to quit her job and go full time. That was February, 2020 - exactly one month before the pandemic related business closures began.

In this episode Katie discusses the hole in the Paycheck Protection Program for emerging businesses like hers, having an entire B2B customer segment of gyms effectively shuttered by the pandemic, and how she adapted by geo-targeting her sales efforts based on individual state-level policies around business closures.