Ryan Armistead - owner/founder of Happy Moose Juice - shares which revenue pillars of his business have plummeted and how diversification, specifically a partnership with a meal delivery service, have helped keep the cash coming.

As so many businesses do (especially in food + beverage) Happy Moose Juice began as a side project, literally in Ryan's kitchen. With only a small investment from family, Ryan has grown his cold pressed juice company to be the only product of its kind featured in Sun Basket, Peet's Coffee, and in many Silicon Valley cafeterias. Ryan also is also the lead singer of Peggy Bunker and the Bunkmates whose song Geronimo, made "famous" as the theme song on this podcast.