Willow Hill is the Co-founder and Chief Creative Officer of Scout Lab, a New York based creative agency that helps purpose driven brands find their voice. She has worked with brands like Adidas, Airbnb, Red Bull and Wix, uses her powers for good in the non-profit space, and only works with companies who meet her ethical standards. 

In this episode, Willow shares her thoughts on cancel culture, the power of boycotts, and suggestions for early stage ventures seeking to build a brand whose product and story resonates with consumers.